Customer Development Strategy

Most companies have a marketing budget. But how many companies have a customer development budget?

Although there is a common understanding that it costs 4 to 10 times more to acquire a new customer (Customer Acquisition – Hunting) than to keep an existing one (Customer Development – Farming), most companies do not have a healthy balance between them.

In addition, they may also overlook the importance of developing satisfied, loyal customers into an “activist” – an active promoter for your business because they get great value from you and are excited to be your customers.

This Customer Development Strategey program has 5 short videos – each last from 4 min. to 18 min. It includes an introduction video and 4 videos explaining the Customer Development Strategy.

There is a exercise for you following each video. Ensure you take time to do the exercise after watching the video.

We recommend you run the whole training program step-by-step to get an overview of the whole process. Then you can go back to revisit the individual step as needed when you are doing your daily sales work.

We are confident that you will be inspired to create positive development in your business when you put these ideas and strategies into play.

You can learn more from the book “The Positive Activist – How to attract and develop loyal customers” by Henrik Wenøe and Jesper Lemmich.